James ForrinOlson ZaltmanTelling a book by the coverA Q&A with Lan Anh Ton from Texas Christian University about what package designs say about the product inside5 min read·Feb 17, 2024----
James ForrSend in the clownsThe Biden campaign targets battleground states with maybe the worst ad in the history of mass communication5 min read·Dec 6, 2023--1--1
James ForrinOlson ZaltmanA review of Jonah Berger’s “Magic Words: What to Say to Get Your Way”A treasure chest of tips and tricks for marketers…and anyone5 min read·Dec 1, 2023----
James ForrinOlson ZaltmanWhat is and what wasA Q&A with Grant Packard from York University in Toronto about the influence of verb tense in marketing messages6 min read·Oct 23, 2023----
James ForrinOlson ZaltmanEverybody plays the foolA Q&A with Dr. Tess Wilkinson-Ryan, Professor of Law and Psychology at Penn Carey Law at the University of Pennsylvania11 min read·Jul 9, 2023--2--2
James ForrinOlson ZaltmanCowboys, Cabins, and the Red, White, and BlueThe branding power of American iconography6 min read·Dec 1, 2022----
James ForrinOlson ZaltmanShhhh!A Q&A with Dr. Danielle Brick from the University of Connecticut about how secret consumer behaviors can bring us closer7 min read·Aug 28, 2022----
James ForrinOlson ZaltmanAn eye toward the futureOZ’s gift to the University of Pittsburgh will foster diversity in the market research profession2 min read·Jul 12, 2022----
James ForrinOlson ZaltmanBlinding me with scienceIf your product is designed for pleasure, you may not want to discuss the science behind it9 min read·May 18, 2022----
James ForrinOlson Zaltman“I’ll Take the Usual”: Why We Like Our Breakfasts BoringA Q&A with Dr. Carey Morewedge from Boston University’s Questrom School of Business8 min read·Mar 15, 2022----
