James ForrinOlson ZaltmanMan UpA Q&A with Dr. Niusha Jones from Boise State University about how moments of failure drive consumers’ desire for masculine brandsJun 19Jun 19
James ForrinOlson ZaltmanTelling a book by the coverA Q&A with Lan Anh Ton from Texas Christian University about what package designs say about the product insideFeb 17Feb 17
James ForrSend in the clownsThe Biden campaign targets battleground states with maybe the worst ad in the history of mass communicationDec 6, 20231Dec 6, 20231
James ForrinOlson ZaltmanA review of Jonah Berger’s “Magic Words: What to Say to Get Your Way”A treasure chest of tips and tricks for marketers…and anyoneDec 1, 2023Dec 1, 2023
James ForrinOlson ZaltmanWhat is and what wasA Q&A with Grant Packard from York University in Toronto about the influence of verb tense in marketing messagesOct 23, 2023Oct 23, 2023
James ForrinOlson ZaltmanEverybody plays the foolA Q&A with Dr. Tess Wilkinson-Ryan, Professor of Law and Psychology at Penn Carey Law at the University of PennsylvaniaJul 9, 20232Jul 9, 20232
James ForrinOlson ZaltmanCowboys, Cabins, and the Red, White, and BlueThe branding power of American iconographyDec 1, 2022Dec 1, 2022
James ForrinOlson ZaltmanShhhh!A Q&A with Dr. Danielle Brick from the University of Connecticut about how secret consumer behaviors can bring us closerAug 28, 2022Aug 28, 2022
James ForrinOlson ZaltmanAn eye toward the futureOZ’s gift to the University of Pittsburgh will foster diversity in the market research professionJul 12, 2022Jul 12, 2022
James ForrinOlson ZaltmanBlinding me with scienceIf your product is designed for pleasure, you may not want to discuss the science behind itMay 18, 2022May 18, 2022
